Search Engine Promotion and Site Optimization

Effective ways to get high search engine rankings without having to pay big bucks for them.

It is one thing to have an excellent website, it is another for your potential customers to find it! Consider websites you have visited. How did you find them? 95% of website traffic come from search engines. There are over 3 Billion web sites on the internet, with thousands of new ones added every day. Most people use a search engine to find what they are looking for. To receive orders, enquiries etc. from new customers, it is vital that your website is strategically tailored to rank high on major search engines. Most website designers know how to submit sites to the major search engines but only a few are able to achieve high search engine positions.

Our search engine submission and optimization techniques make sure that your web site gets listed and stays listed on the top 52 global and regional search engines. Search engine positioning makes sure that your web site will appear in the top 10 search results for your chosen key words or phrases "At Equus-Web designs we don't just create websites, we create effective websites!"

Web Site Content & Copywriting

As part of its full-service Internet marketing solution, Hoboken Web Designer Web Site Design offers search engine optimization of Web page content. The goal of search engine optimization for online copywriting is to provide relevant information aimed at your target audience. It is the Web page content that drives traffic to your Web site.

Writing Web site content is unlike writing for any other medium. There is an obvious difference between writing words to be read in a 25-page new car brochure and writing words to be spoken for a 30-second television ad. Writing Web site content adds new requirements into the mix, such as selecting relevant key phrases and creating pleasant syntax rhythm while constructing persuasive sentences.

Web site content must be packed with information. Internet users visit web sites based on their perceived value of the information they expect your site to contain. Web site content must be accurate, well-organized and have a logical flow. Online copywriting that contains grammatical errors or misspellings can ruin a company’s credibility and lose customers forever.

Online content must include search engine optimization. Web site content must be search engine friendly. Online copywriting must adopt search engine optimization techniques that structure Web site content to take advantage of search engine algorithms. Search engine optimization techniques incorporate popular search engine key phrases into Web site content.

Web site content must be easy to read. On the Internet, speed counts. Online writing requires clear and concise copywriting. Internet research indicates that your Web site content has less than 10 seconds to make a good impression or your prospect is lost. Formatting that helps users scan for relevant Web site content increases the likelihood of turning a prospect into a loyal customer.

Web site content must focus on selling. If your Web page content contains excellent information, is structured for search engine optimization and has concise ideas presented clearly, but lacks a marketing punch, it may never be a profitable Web site. Online copywriting must emphasize product features and service benefits. Most of all, Web site writing must be from the customers’ perspective. Web site content should always . . . always . . . ask customers to make a purchase.

Why Hire a Professional Web Site Content Copywriter?

• Online copywriting is a special subset of writing that combines writing skill with the ability to use search engine optimization parameters.
• Technical aptitude for building Web sites and the ability to write Web site content rarely occur in the same person.
• Professional Web site content copywriters bring a fresh approach. Online copywriters look at your business from a prospect or customer’s point of view.
• A search engine optimization copywriter concentrates on selling your products and services.
• An experienced Web page content writer adds credibility and a look of professionalism to your Web site.
• A search engine optimization copywriter enhances traffic which generates sales which increases revenues.

Professional Web site content copywriting services are part of the Hoboken Web Designer Web Site Design Difference.

85% of all Internet surfers are directed by search engines. Search Engines are the super powerful traffic solution on the Internet.

Your website can be evaluated for FREE for its keyword placement in the top twenty major search engines. By evaluate, we mean taking the search words that are important to your web site and checking the results of those words in the top twenty search engines to determine your web site's placement within those results. We will create a report that displays the results, and then a professional evaluator will look at your site to see if there is any 'search engine hostile' content. This valuable service is simply free for you as our gift.

Hoboken Web Designer will optimize your website and submit it to major search engines via our Web Position Gold – Please call us so we can give you what's included in the package

There's a pervasive myth among Web site managers that submitting your Web site to hundreds of search engines will result in thousands of new visitors. That's just not true. An award winning product by First Place Software called Web Position Gold offers proof that submitting alone is not enough.

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition?
If you're listed but not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

There are two obstacles to solving this problem. First you have to know the many techniques that will move you into a top 10 position. Then, once you learn how to achieve a top 10 search position, you have to monitor your progress - a crucial step, and it normally takes hours to do right.

Some people reported that they would spend close to 30 hours a week checking and improving their search positions. With Web Position Gold you no longer need to invest countless hours to gain a competitive advantage!

Web Position Gold

Web Position Gold is the first product to combine all the following features designed to launch your Web site to the top of the search engine results.

• WebPosition Gold - Generates HTML pages designed to rank near the top of the search results.
• WebPosition Gold - Analyzes your existing Web pages and gives plain-English advice on how to improve them.
• WebPosition Gold - Includes a simple, built-in HTML editor for fast and easy changes.
• WebPosition Gold - Uploads your new and changed pages.
• WebPosition Gold - Submits your pages to the major U.S and International search engines.
• WebPosition Gold - Reports your positions on each search engine for each keyword you are targeting.
• WebPosition Gold - Tracks the number of visitors to your site, where they came from, and what keywords they used to find you.
• And much more!

A top 10 ranking in a major search engine like Google, MSN, or Yahoo will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective!
Millions of people each day turn to the major search engines to find products, services and information.

Therefore, you should prepare your server for a considerable increase in traffic after achieving just a few top 10 search positions with WebPosition Gold. No other search engine marketing product is more favorably reviewed by the press or its customers.

Hoboken Web Designer encourage you to view our portfolio to get a better idea of what we are talking about. Please either call us at 201-392-1727 or email us at support@hobokenwebdesigner.com for a free consultation.